Performance Audit (Best start)
TTFB + Core Web Vitals baseline, bottlenecks, script payload review, and a prioritized roadmap that protects checkout.
Carl Leger
WooCommerce performance engineering + technical SEO, built for checkout safety and measurable results in Canada.
I help revenue-focused stores reduce Core Web Vitals friction, cut server + front-end bottlenecks, and stabilize checkout with staging-first deployments, rollback plans, and GA4 measurement that proves what changed.
Checkout-safe boundaries
Staging + rollback
GA4-verified impact
CWV + TTFB focus
I reply within 24 hours with a short plan and next steps.
Services
Pick the fastest path: start with an audit, then ship fixes safely. Every change is documented, measured, and checkout-aware.
Checkout Reliability
Checkout-safe caching boundaries, fragment strategy, conflict isolation, and staged rollouts with rollback-ready deployment.
Product Page SEO + Speed
Template performance + technical SEO: internal links, structured data where relevant, image strategy, and conversion-aware UX fixes.
GA4 Measurement Setup
Clean event plan and QA: add_to_cart, begin_checkout, purchase funnel drop-offs, and impact validation post-deploy.
If you want “no surprises” in production: audit first, then staged implementation.
For agencies: ship faster without checkout risk
If you’re an agency, you don’t need vibes. You need a technical partner who delivers clean, reviewable work your team can ship confidently.
Clean tickets + PR-ready changes
Every fix comes with a short summary, what changed, why it changed, and how to validate it. No mystery edits.
Checkout boundaries, explicitly defined
Cart/checkout remain dynamic. Everything else gets faster. No accidental caching of sessions, fragments, or personalization.
QA notes that your PMs love
Staging checklist, critical paths, and “what to test” steps. Your team knows exactly what success looks like.
Measured outcomes
GA4 measurement plan and post-deploy validation so your client sees impact in a way that’s hard to argue with.
If you want a white-label “performance engineer” who makes your agency look unstoppable: use the contact form and tell me your stack.
How I work
A production-safe system: baseline → bottlenecks → staging fixes → measured deploy.
1) Audit & measurement
Baseline CWV/TTFB, identify bottlenecks, verify tracking, and isolate checkout risks.
2) Prioritized plan
Quick wins + high-impact fixes, ordered for safe rollouts and measurable results.
3) Staging implementation
Apply fixes in staging, validate checkout, confirm caching boundaries, and prep rollback.
4) Production deploy
Ship changes safely, monitor impact, and iterate with confidence.
Case studies
Practical examples of performance + SEO structure + measurement work (no fluff).
HomeEspressoLab
SEO-first content site built for Canada-focused intent with performance-friendly templates and tracking-ready structure.
Deliverables: fast page templates, CWV-friendly assets, measurement scaffolding.
WooCommerce audit-to-deploy workflow
Repeatable process: baseline → bottlenecks → staged fixes → safe production rollout with measurement validation.
Focus: TTFB, CWV, scripts, DB hotspots, checkout reliability.
FAQ
What do you fix most often?
High TTFB, poor CWV, slow cart/checkout, heavy scripts, plugin conflicts, and underperforming product templates.
Can you help with SEO + conversion?
Yes. Technical SEO + UX + speed improvements that support rankings and revenue, validated with GA4.
Do you work with agencies?
Yes. White-label or direct. Documented changes, clear QA notes, staging proof, and rollout safety.
How fast do you reply?
Within 24 hours. If it’s not a fit, I’ll tell you quickly (no endless loops).
Request an audit
Tell me what’s slowing your store down. I’ll reply within 24 hours with clear next steps.