About
I help Canada-first WooCommerce stores make practical performance and SEO decisions without breaking checkout or shipping risky changes.
I’m an independent consultant focused on Core Web Vitals, TTFB, checkout reliability, and GA4-measured impact. My work is intentionally production-safe: baseline first, then staged fixes with clear rollback options.
My default: measure → prioritize → stage → validate checkout → deploy → monitor.
No hype. No “magic plugins”. No surprises in production.
What I focus on
- TTFB + server bottlenecks: caching boundaries, hosting constraints, database hotspots
- Core Web Vitals: LCP/INP/CLS improvements with real-world impact in mind
- Checkout reliability: preventing regressions from caching, scripts, or plugin conflicts
- Product page SEO + speed: template-level performance + SEO fundamentals that support revenue
- Measurement: GA4 events and KPIs to validate what actually moved
How I work
Most projects start with an audit. It prevents random fixes and gives you a clean roadmap: quick wins first, then higher-impact work that’s safe to ship.
Audit deliverables (typical):
- Baseline CWV/TTFB + bottleneck map
- Checkout risk checklist (cache boundaries + fragments)
- Prioritized fix plan (quick wins → big wins)
- Tracking/measurement plan (GA4 events + KPIs)
Who I work with
- WooCommerce store owners who need speed without breaking revenue flows
- Teams dealing with slow product templates or plugin conflicts
- Operators who want clear priorities instead of endless “optimization”
- Founders who value documentation and measurable outcomes
What I don’t do
- No fear-based marketing
- No “guaranteed results” claims
- No platform evangelism (tradeoffs first)
- No unnecessary complexity or unsafe production changes
Transparency
Some pages may contain affiliate links. When they do, it’s because the tool is relevant to the topic and I’d recommend it regardless of commission.
Important: I don’t collect phone numbers, and I don’t run aggressive funnels. If you sign up through an affiliate link, I may earn a commission at no extra cost to you.